A release strategist that works from your own data. Connect your music and hype.kit reads what is actually happening with your audience and your scene, then hands you a dated plan: what to do, in what order, by when, who it is aimed at, and the words already written. Not a dashboard to interpret. A plan to work through.

Seven days of everything, with no card. Your brand narrative, an Audience Snapshot with your fan archetypes, the full dated plan across all six pillars, and Trending For You running live. At the end of the seven days you either subscribe or drop to Free, where the narrative and snapshot stay and you keep one signal a fortnight.

Setup & Readiness, which covers the registrations and deadlines that pay you later and applies to new releases. Then Pitching, Organic Content, Paid Strategy, Direct to Fan and Global Growth. Live and touring is next.

Yes, on any paid plan. The EPK creator builds your press kit from the profile and catalogue hype.kit already has, and branded assets generates release artwork on your own brand. Both are paid features, not part of the free tier.

That is half of what it is for. Between releases hype.kit works the catalogue you already have, tells you when a track starts moving without you, names a market you have never worked, and surfaces anniversaries, re-promotions and sync windows.

No. No placements, no stream buying, no guaranteed virality. Anyone selling you those is selling you a number rather than an audience.

No. What sits underneath is encoded industry knowledge: real deadlines, real submission routes, real market rules, checked and dated. Ask a general chatbot how to pitch a UK tastemaker and it will confidently recommend an Australian conference. The captions and pitches hype.kit drafts for you are AI-generated and meant as a starting point in your own voice, and we label them that way every time.

$39 a month for an artist. Management is priced by roster: $99 up to three artists, $149 up to five, $199 up to eight, then $29 for each artist beyond that. Labels are $499 for five logins and up to twenty artists. Enterprise is custom. Australian dollars, per month. The pricing page has the detail.

Yes, and it is two months free on every plan. $390 a year for an artist, from $990 for management, $4,990 for a label. Enterprise runs on annual agreements as standard.

A seat is a person who logs in. An artist is a career on your roster. They are counted separately, because a label with six staff working twelve artists needs six seats and twelve artists, not eighteen of anything. Artist gives you two seats and one artist. Management gives two seats and three to eight artists. Label gives five seats and up to twenty. Enterprise is where seats get roles and permissions.

Yes. A one-off plan is $149: a full dated plan for one release, generated once and yours to keep, with every pillar and the copy written. What it does not do is move. There is no Trending For You and no pitching, and if your release date shifts or your scene changes it will not know. It is a starting point rather than a plan that keeps working, and you can put it toward a subscription whenever you like.

Yes, and it is honest about what it is. Free keeps your narrative, your Audience Snapshot and one signal a fortnight from Trending For You, so you can see what moved in your scene. What it does not include is the move: who to reach, where, what to do and by when. That, the dated plan, the writing tools, the EPK creator, branded assets and pitching are all paid. Free is where you learn. Paid is where you execute.

No. Paid plans come with a seven day trial and no card up front. Do nothing at the end of it and you drop to Free.

Your plan freezes rather than disappearing. You keep your narrative, your snapshot and your fortnightly signal on Free, and if you come back the plan is still there, along with everything that has moved since.

We open to everyone on 30 August 2026. Join the waitlist and we will email you the moment you can.

It ran with twenty industry professionals: artists, managers and labels. It is closed now. What they broke, we fixed, and this version is the result.

Your music, through one link, which brings in your catalogue with its release dates and codes. Optionally your YouTube channel, read only, so your figures are measured rather than estimated. Optionally your Google Calendar, so the plan lands in the calendar you already use.

No. hype.kit drafts, you send. We never upload, edit, delete or comment on your channel, and the only calendar events we touch are the ones hype.kit created.

At any time, from your profile or from your Google account. We delete the stored tokens, and you can ask us to delete what was already collected by emailing hello@myhypekit.com. The privacy policy has the full detail.

Independent artists, the managers who work with them, and independent labels. If you are releasing music and the strategy is the part that keeps getting away from you, it is aimed at you.

Anyone looking for a shortcut. Anyone who wants someone else to run their socials. Anyone who wants a folder to organise. hype.kit decides what should happen and when, and writes it for you. You still have to do it.

Yes, and it is priced so it is always cheaper than buying separate artist seats. Five artists on Management costs $149 against $195 of individual seats. Worth knowing that roles and permissions for a whole team are still being built, so today it is two logins rather than a full team on a shared roster.

Five logins instead of two, up to twenty artists instead of eight, label and territory tasks, and admin controls. If you need more than five people, or people who should see different things, that is Enterprise, where seats carry roles and permissions.

The plan builds anywhere. The market intelligence is deepest in Australia and New Zealand, which is where it was built and where the deadlines, submission routes and chart rules are richest. More markets are landing over time.