Release strategy and audience development for independent artists, managers and labels. The team the majors have always had, built for you.
Closed beta is live. Join the waitlist to be first into Phase 1, coming soon.
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Open hype.kit and see the single most important thing to do today, why it matters, and the words already written. No dashboard to decode. You approve and go.

A clear, dated plan built just for you, from setup and pitching to paid, content and your direct fan relationship. Every task carries the reason it matters and the copy done for you.

Between releases, hype.kit surfaces the timely moves that keep your audience growing: a tour moment to ride, a platform change to use, with the work already done. Two or three at a time, never noise.

Rights, registrations, distribution and identity, in the right order.
Editorial, tastemakers, radio, press and sync, with real targets named.
A dated countdown from your own assets, captions written.
The right platform, the audience built, the hook written. And when not to spend.
Own the relationship: community, activations and pre-orders that count.
Your next market named, and exactly what to do there.
Built on your scene, so no two artists get the same plan. The words are always written. Everything is editable, so it stays yours.
The closed beta is live with artists, managers, labels and distributors. Join the waitlist and you are first in when Phase 1 opens.
Join the waitlist