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you make the music.hype.kit makes the plan.

Release strategy and audience development for independent artists, managers and labels. The team the majors have always had, built for you.

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Closed beta is live. Join the waitlist to be first into Phase 1, coming soon.

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app.myhypekit.com
The hype.kit release plan, showing dated tasks across the six pillars
Do This Now, showing the single most important task for today
Friend of AIR
Part of Blackbird Giants Cohort 11
Beta live across AU · NZ · CA · UK · US
Do This Now

Always know your next move.

Open hype.kit and see the single most important thing to do today, why it matters, and the words already written. No dashboard to decode. You approve and go.

Do This Now, showing the single most important task for today
Your plan

Six pillars. One plan. Day by day.

A clear, dated plan built just for you, from setup and pitching to paid, content and your direct fan relationship. Every task carries the reason it matters and the copy done for you.

app.myhypekit.com/plan
The hype.kit release plan, showing dated tasks across the six pillars
Trending For You

We watch the market so you don't have to.

Between releases, hype.kit surfaces the timely moves that keep your audience growing: a tour moment to ride, a platform change to use, with the work already done. Two or three at a time, never noise.

Trending For You, showing timely opportunities between releases
Everything in one place

The whole release, handled.

Setup & Readiness

Rights, registrations, distribution and identity, in the right order.

Pitching

Editorial, tastemakers, radio, press and sync, with real targets named.

Organic Content

A dated countdown from your own assets, captions written.

Paid Strategy

The right platform, the audience built, the hook written. And when not to spend.

Direct to Fan

Own the relationship: community, activations and pre-orders that count.

Global Growth

Your next market named, and exactly what to do there.

Built on your scene, so no two artists get the same plan. The words are always written. Everything is editable, so it stays yours.

Closed beta live · Phase 1 coming soon

Be first into Phase 1.

The closed beta is live with artists, managers, labels and distributors. Join the waitlist and you are first in when Phase 1 opens.

Join the waitlist