Waitlist open · we open 30 August

you make the music.
hype.kit makes
the next move.

Not another dashboard. Live signals about your career, turned into the exact next move: dated, targeted and already written.

Built for independent artists, their managers and their labels.

Friends of AIRPartners' Choice · Aug 2026 · Stripe Startups Build Day180+ already on the waitlist
Monthly listeners
224,588
▲ 6.2% over 7 days
Release progress
68%
This week
5 done · 3 to go
Organic Content
Routes open to you
12
3 close this month
Do this weekCloses in 9 days
Turn repeat listening into a community with three lyric-led Reels
Who
The listeners already playing you on repeat
Where
Instagram Reels, then TikTok 48h later
What
Hook at 0:00 to 0:04, lyric on screen, no intro
Then
Submit to Amrap. Free, AU artists only, closes 2 Sep
Add to my planSee the copy
Insight to action

From what happened, to what you do about it.

Plenty of tools will tell you a number moved, and some will even tell you why. Not one of them tells you what to do about it, by when, and to whom.

Just launched
A format your audience already uses shipped a new feature today.
Platform updateRead 06:00 today
Instagram just launched Trials for Reels
What it means for youRepeat, not reach
Your plays are outpacing your listeners, so the same people are playing you more. Trials put a cut in front of non-followers first, which is exactly the gap you have.
Do this weekCloses in 9 days
Three lyric-led Reels as Trials, then Amrap by 2 Sep
Who
The listeners already playing you on repeat
Where
Instagram Reels, then TikTok 48 hours later
Then
Submit to Amrap. Free, Australian artists only, closes 2 September.
Add to my planSee the copyAdded to your plan ✓
Three lyric-led Reels · Organic
Your calendar · September
Organic Content · task 4 of 14
Mon 8
Tue 9
Wed 10
Reel 1
Thu 11
Fri 12
Reel 2 + Amrap
Sat 13
Sun 14
Added to your planDue Fri 12 Sep
Carries the reason it mattered, so you still know why in three weeks. It moves if your release date moves.
Closing soon
Amrap submissions close in 3 days. Your pitch is drafted and ready to send.
01
We watch it so you do not have to
02
Read against your scene
03
Into your plan, with a date on it
Every plan, every pillar

Stop guessing. Start growing.

Six pillars, all of them built around you.

Nothing here is a template. Every task in every pillar is generated from your own audience, your scene and your career stage, and each one tells you what to do, when, how, and why it is relevant to you specifically. A pillar you have not unlocked still shows, with what unlocks it.

Setup & Readiness
The registrations and deadlines that apply in your market, so nothing that pays you later gets missed now.
New releases only
Pitching
Editorial, press and your EPK, targeted at the outlets that cover your scene, each route checked and dated, each submission sent by whoever is actually allowed to send it.
Organic Content
A dated content plan with the captions drafted in your own tone of voice, pitched at the platforms your audience actually uses.
Paid Strategy
Budget shaped by your own audience segments: cold reach behind your Discoverers, conversion behind your Regulars, retargeting behind your Superfans.
Direct to Fan
Owned channels, community and in person, sized to where your audience already is. The part that survives a platform changing its mind.
Global Growth
Expansion into a real second market, named from your own data rather than telling you to go and identify your markets.
Always on
Trending For You runs across all six, in cycle and out of it. Real-time opportunities and platform updates, moving with the market, whether you have a release coming or nothing at all. Live is next.
In your pocket

Your music, your plan, your calendar.

Everything you have out, everything you are working on, and the next move already dated.

Your music
Everything you have out, with its release codes
Any one of these can become a project: a re-promotion, an anniversary, or a track that has started moving.
Your catalogue, already loaded
Every release with its date and ISRC on file from the first minute. Nothing to re-enter.
Trending for you
Just launched
Instagram Trials for Reels, and your audience already uses it
Do this week
Three lyric-led Reels, then Amrap by 2 Sep
Who
The listeners already playing you on repeat
Where
Instagram Reels, then TikTok 48h later
Add to my plan
Real opportunities, while they matter
Two or three a fortnight, never a feed. If there is nothing worth your time this week, we say so.
September
Organic Content · task 4 of 14
M 8
T 9
W 10
Reel 1
T 11
F 12
Reel 2 + Amrap
S 13
Added to your plan
Carries the reason it mattered, so you still know why in three weeks.
Closing soon
Amrap submissions close in 3 days. Your pitch is drafted.
Into your plan, with a date on it
One tap and it is a dated task, and we tell you before the window shuts.
In cycle and off cycle

Most tools only work on release week.
We do not forget the other fifty-one.

Something coming out
Dated backwards from release day
Every task dated and ordered across all six pillars
Pitching routed to whoever is allowed to send it
Budget allocated against your own audience segments
Registrations done while they are still worth doing
We catch the release on Spotify and flip to tracking
Nothing coming out
The half nobody plans for
A push from any track already in your catalogue
The nudge when something starts moving without you
A market you have never worked, named from your data
A check-in as your scene shifts, not as it was in January
Anniversaries, re-promotions and sync windows
From the closed beta

Twenty industry professionals used it first.

I just paid $700 for a release strategy that isn't as detailed as hype.kit.
Independent artist · closed beta
The time it saves me researching, I now reinvest in actual relationships.
Manager · Sticky / Salty management

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We open to everyone on 30 August. Tell us what you are and we will email you the moment you can get in.